Premier League selects Singapore for first international base
English soccer's Premier League today opened an office in Singapore, its first international base.
Located in Tanjong Pagar, the office will provide a base for the Asia-Pacific region and has primarily been established to fight piracy of Premier League content and support broadcast partners. This will include deploying the league’s successful enforcement programme across multiple markets and assisting licensees with activation of their rights and promotion of the competition.
The Premier League noted how Singapore has "one of the most developed, effective and influential legal structures in the region with a long history of recognising intellectual property rights."
It added: "The Premier League’s anti-piracy efforts in Asia have already been extensive and include blocking action against illegal apps in Singapore, the commencement of criminal action against suppliers of illicit streaming devices and very recently, working with the Thai authorities to support raids of suppliers of illicit streaming devices. The league is also a member of the Coalition Against Piracy which represents the creative industries across the region."
The Premier League said that, in addition to fighting piracy, the Singapore office "reaffirms the league’s commitment to its fanbase... across the entire region."
Paul Molnar, director of broadcasting at the Premier League, said: “The Asia-Pacific region is strategically important for the Premier League and its clubs. Singapore provides an excellent location for our first international office and we look forward to using this base to support our many broadcast partners across the region. Equally, it is critical that we now deploy local resource and expertise to combat the increasing threat of piracy which undermines all stakeholders in the creative industry.”
Premier League rights in Singapore are held by Singtel, the telecoms company, which recently renewed its deal until the end of the 2021-22 season. It makes all 380 games per season available to its subscribers.
The Premier League is viewed as the benchmark in European soccer, but it is behind the likes of Germany's Bundesliga and Spain's LaLiga in having international offices. Indeed the Bundesliga has had a Singapore presence since 2012, with LaLiga having followed suit in 2017.
The Bundesliga also has a base in New York, and has Beijing in its sights, while LaLiga has a presence in New York, Johannesburg, New Delhi, Beijing and Dubai.