Former STATS executive Kirkorsky to lead Perform Content drive in Americas
Perform Content, the business-to-business arm of the rebranded international digital media rights group, has appointed Greg Kirkorsky, formerly a senior figure at STATS, the USA-based sports data and intelligence company, as executive vice-president for Americas.
He will be based in his home city of Chicago, Illinois in USA.
The move comes as Perform, now part of DAZN Group, seeks to develop its data, content and betting services in the region, driven in by part by the growth of gambling prompted by last year’s US Supreme Court ruling that the Professional And Amateur Sports Protection Act of 1992, which prohibits the majority of sports betting outside Nevada, was not consistent with the US constitution.
Kirkorsky left STATS at the start of 2018 having spent two decades at the company, latterly as senior vice-president, strategic accounts, working with various broadcasters, digital players, teams and leagues.
His previous roles included executive vice-president, global sales and marketing and senior vice-president for the Americas, and he is credited for helping turn STATS from a US sports data provider into an international leader in sports analytics, content and software.
In recent years, he has been serving as an adviser to Stadia Ventures in St. Louis, Missouri,
In a statement, Kirkorsky said: “It’s an exciting time to join Perform, particularly in the Americas region, as we’re sitting on a wealth of data and content that rights holders can leverage to better engage fans, increase revenue streams and ensure the integrity of their respective sports.
“These are huge opportunities, the next frontier, for leagues and teams to explore as they continue evolving the industry to keep pace with the interests, habits, and demands of the changing sports fan.”
Andrew Ashenden, managing director, betting at Perform, commented: “Greg is one of the most experienced and respected executives in the sports content industry in the Americas. Having directly established and managed partnerships with major media, technology companies, properties and rights holders we’re currently working with, and/or in talks to expand or forge new partnerships with, is a tremendous asset.
“Greg will ‘hit the ground running’ from the start, which is crucial as the industry is moving at light speed right now and we have numerous new opportunities on the table to pursue.”
Last September, Perform was rebranded as DAZN Group, which houses two distinct brands, in the consumer-facing DAZN and the business-to-business focused Perform Content.