PGA Tour and Twitter double down in renewed streaming deal
US golf's PGA Tour and Twitter, the social media platform, have renewed and significantly expanded their live streaming agreement in a multi-year deal announced today.
Twitter will distribute, on a free basis, almost 140 hours of live play from PGA Tour Live, the subscription-based live video platform, across 28 tournaments in the 2018-19 season.
The first event covered by the new agreement is the Desert Classic in Palm Springs, California, which gets under way on 17 January.
Twitter will stream the first 60 to 90 minutes from the morning hours of all four rounds of the 28 tournaments on a global basis.
Under the terms of the previous deal, signed two years ago, Twitter live-streamed PGA Tour Live's coverage of the first 60 to 90 minutes of only the opening two rounds.
In addition, the PGA Tour is to launch 'Fan Vote Fridays', giving fans the chance to vote on Twitter to determine one of the two featured groups that will be showcased in Friday’s coverage, for each tournament streamed on the platform.
They will also have pre-tournament access, with live streams from the driving range each week.
Twitter will only live-stream the morning action from the first two days at the Desert Classic, with four-round coverage to begin at the Farmers Insurance Open in San Diego starting on 24 January and conclude in August with the season-ending Tour Championship in Atlanta, at which the FedExCup Champion will be crowned.
Rick Anderson, chief media officer at the PGA Tour, said: “The evolution of our streaming partnership with Twitter over the past three years has led to extraordinary feedback from our fans globally. We continue to reach an ever-growing young, diverse and loyal audience allowing us to expand and improve the product with live programming, real time highlights and video-on-demand content.”
Kay Madati, vice-president and global head of content partnerships at Twitter, added: “We’re thrilled to grow our lighthouse collaboration with the PGA Tour, bringing even more content to passionate golf fans around the globe. We saw tremendous excitement and growth in 2018 around golf conversation and sponsor enthusiasm for PGA Tour content on Twitter.
“This year, we will reach and continue to serve highly engaged golf fans every day throughout the PGA Tour season by pairing those conversations with live programming and real-time highlights, all in one place on our platform.”
• The PGA Tour and its tournaments generated a record $190 million for more than 3,000 charitable causes in 2018, taking the all-time total to $2.84 billion.
Jay Monahan, commissioner of the PGA Tour, said: “Through the world of golf, the PGA Tour and its tournaments, backed by its network of volunteers, drive positive impact at unprecedented levels to support and improve local communities. By supporting a PGA Tour event, you make an impact on countless philanthropic organisations in your community.”