Facebook's Hutton takes on extra responsibilities as Reed gets promotion
Business - 04 Jan 2019
By Callum Murray
Last year’s recruitment drive at the sports team of Facebook, the social media giant, has been followed by a reorganization, with industry veteran Peter Hutton, Facebook’s director, global sports partnerships & programming, taking on overseeing day-to-day sports partnerships in EMEA, Latin America, and APAC, as well as leading Facebook’s sports programming work.
Jerry Newman (EMEA head of sports partnerships), Leo Cesar (LATAM head of sports partnerships) and Joyee Biswas (APAC head of sports partnerships) will report to Hutton.
Hutton is supported by Dan Reed, who has been promoted to vice president of global sports and media partnerships. Reed’s remit will extend beyond sport to oversee two other teams:
• Facebook’s Global Media Accounts team, which manages strategic relationships with a select number of large global media companies such as Disney, Comcast and Warner Media;
• And Facebook’s Media Community Development team, which drives the company’s partnership approach with thousands of smaller media companies around the world.
Meanwhile, Brandon Gayle, director, global sports partnerships & solutions, also takes on new responsibilities. In addition to leading Facebook’s North America sports partnerships, Gayle will now manage its global partner solutions team, which covers product education, analytics and operations, as well as relationships with a range of internal partners, including Instagram and Oculus.
Biswas arrived at Facebook in May last year after leaving his role as head of Southeast Asia at ESPN, the international sports broadcaster. The appointment of Biswas followed Facebook’s recruitment of Rhys Beer from NBCUniversal International, the US-based media group, as head of live sports partnerships and programming in Europe, the Middle East and Africa.
Facebook had conducted a lengthy search for a top executive to acquire sports broadcast rights, turning to Hutton in an appointment announced in March last year.
Facebook had made an unsuccessful $600-million bid for digital rights to cricket’s Indian Premier League across five years, and has been in the mix for some premium soccer rights.