Discovery's GolfTV bolsters content with Ladies European Tour deal
The Ladies European Tour has become the latest property to be added to GolfTV, the live and on-demand golf streaming service of Discovery, the US media giant that owns Eurosport.
The agreement, formally announced today, features multi-platform live rights to all LET events, as well as the 2019 and 2021 editions of the Solheim Cup, the biennial women's team event between Europe and USA, in 25 countries across Europe.
Discovery will have the ability to sub-license the LET TV and digital coverage.
The tournaments included in the deal are the Aberdeen Standard Investments Ladies Scottish Open, Hero Women's Indian Open and Andalucia Costa del Sol Open de Espana season finale, as well as the Golf Sixes, the innovative, short-format tournament featuring male and female golfers that debuted last year.
GolfTV will make LET events available in Albania, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Italy, Kosovo, Macedonia, Montenegro, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Sweden, Switzerland and Turkey.
Earlier this year, UK pay-TV operator Sky renewed its LET deal, including the Solheim Cup, until the end of 2019.
Alex Kaplan, president and general manager, Discovery Golf, said: “As we prepare to launch the service, GolfTV continues to build a portfolio of must-have content and events for golf fans. Our new relationship with the Ladies European Tour underlines our ambition to showcase women’s golf on a global platform, and feature the world’s greatest players, every week of the year.”
Mark Lichtenhein, LET chief executive, added: “Building on our long-standing relationship with Discovery, it’s fantastic for the LET to be joining GolfTV’s ground breaking new streaming service. Digital distribution has long been a critical component for women’s golf and it’s very exciting to now be positioned under one roof with the men’s game.”
Last week, Discovery officially announced a multi-national rights deal with the European Tour to carry more than 40 tournaments on GolfTV from next year, adding to its 12-year, $2-billion international deal with USA's PGA Tour.
As with the LET deal, Discovery can sub-license TV and digital coverage of both the PGA Tour and European Tour in the markets for which it holds exclusive rights.