Neymar strengthens Qatar ties with QNB deal
Neymar Jr, the Brazilian soccer superstar, has signed a new endorsement deal with Qatar National Bank.
Under the agreement announced yesterday, the 25-year-old Paris Saint-Germain forward becomes the ‘global brand ambassador’ of QNB Group, which claims to be the largest financial institution in the Middle East and Africa.
The deal was signed by Yousef Darwish, general manager of QNB Group Communications, and Neymar Silva Santos, the father of the player and head of NR Sport & Marketing, the company which represents his commercial interests, at a recent ceremony at a QNB branch in the French capital.
It strengthens the connections between the Neymars and Qatar given that PSG are owned by Qatar Sports Investments, the sports investment arm of the Middle East state’s government, and QNB will be looking to capitalise on the star’s international popularity and social media following of 209 million across Facebook, Twitter and Instagram.
The younger Neymar was the subject of the world record transfer fee when he moved from Barcelona to PSG for €222 million ($254 million) in August 2017.
QNB was a backer of Qatar’s successful bid for the 2022 Fifa World Cup, which will be the first edition of the tournament to be held in the Middle East.