DirecTV acquires Copa Sudamericana rights in Latin America, ousting Fox
DirecTV, the pan-regional pay-TV broadcaster, has acquired rights to broadcast the Copa Sudamericana, South America’s second-tier clubs competition, across Latin America for the next four years, ousting Fox Sports which previously held the rights.
The announcement follows an open tender in which multiple companies participated, according to Conmebol, the continental governing body for soccer in the region.
The deal also includes rights to the Recopa Sudamericana, the
annual contest between the winners of the Copa Sudamericana and the top-tier Copa
DirecTV has secured rights in Spanish-speaking Latin American countries and the Caribbean.
The deal excludes Brazil, where DAZN, the rapidly expanding subscription OTT service, has announced the launch of its service on the back of the acquisition of rights to the Copa Sudamericana, along with France’s Ligue 1 and Italy’s Serie A.
The broadcaster will launch in Brazil, its ninth market, in
March next year as it expands into Latin America.
Despite losing the Sudamericana rights going forward, Fox did retain rights in Latin America to the top-tier Copa Libertadores in a shared four-year deal with social media giant Facebook.
The Conmebol rights are being marketed by FC Diez Media, a joint venture set up by IMG, the international sports marketing agency, and DAZN Group.
FC Diez Media is financed on a 50-50 basis by the two companies and, in addition to media rights sales and production procurement, is also providing overall consultancy, digital strategy, sponsorship and licensing advice for the Conmebol competitions.
The launch of FC Diez Media followed on from the swoop by IMG and DAZN Group for broadcast and sponsorship rights to Conmebol’s club competitions in a four-year contract worth a minimum guarantee of $1.4 billion, or $350 million per season.