Sportradar to launch OTT service for FIM SuperEnduro and EnduroGP
Sportradar, the international sports data and digital content company, has agreed a three-year deal with ABC Communication, the official promoter of motorcycling’s FIM SuperEnduro and EnduroGP series to launch an over-the-top streaming service for the series, beginning with the 2019 season.
Sportradar said that the platform will provide live streams for all five events of the 2019 SuperEnduro World Championships, with all of the races subsequently being provided as video-on-demand. EnduroGP events in 2019 will also be available as VOD.
Sportradar added that it “will also migrate part of the Enduro back catalogue to the new OTT platform, including all the live, magazine and free content from the 2018 EnduroGP and SuperEnduro season and each magazine show from the 2017 EnduroGP and SuperEnduro season.”
ABC Communication and Sportradar will also work together on the marketing and promotion of the platform to fans, including short-form content creation, social media and search marketing, email marketing and other imaging and visual services.
Bastien Blanchard, chief executive of ABC Communication, said: “Last season, we decided to create our own OTT Channel named EnduroTV. It was an interesting and exciting first year but at the end, we thought we had to make a step forward and improve the fan experience. That’s why the choice of Sportradar was natural for us. In 2018 EnduroTV will get its own platform and it will be easy for every fan to watch EnduroGP and SuperEnduro from their different devices.”
Rainer Geier, managing director OTT for Sportradar, said: “We believe that Enduro is a very exciting sport with great growth potential. It is for that reason that we are pleased to have partnered with ABC Communication to create the EnduroTV OTT platform for the EnduroGP and SuperEnduro World Championships.”
SuperEnduro is a speed event on indoor courses that include obstacles encountered in wild outdoor environments, including stones, tree trunks and stretches of water, where the limited physical space challenges the technical skills of the riders.
In September, Sportradar was brought in to provide data and integrity solutions for a new Formula 1 motor racing betting proposition in what represented a significant departure for the series.
Under the “ground-breaking” agreement, Interregional Sports Group, the UK-based sports media agency which is already highly active in European soccer, will develop an F1 betting offering with in-play markets, and have the right to sub-license betting partnership rights to selected companies around the world.