New sponsors for Real, Inter and PSG and renewal for Spurs
Real Madrid-branded credit cards are now available in China after the Spanish soccer giants agreed a new sponsorship deal with China CITIC Bank.
The collaboration was announced this week at an event in Beijing attended by former Real players Emilio Butragueño, the LaLiga club’s director of institutional relations, and Roberto Carlos, an ambassador of the team.
In what is a first for Real in China, credit cards are being rolled out, in four designs, bearing the club’s name and offering exclusive financial services.
Cardholders will also have access to tickets for Real Madrid matches and the club museum and competitions to win signed shirts and opportunities to meet the team, which has won the Uefa Champions League for the last three years.
Meanwhile, Inter Milan, one of Italy's leading clubs, have announced a two-year deal with Gatorade, the PepsiCo-owned energy drink.
The partnership covers the 2018-19 and 2019-20 seasons, and sees Gatorade become the official sports drink of the Serie A outfit.
Inter have this season returned to the Champions League, the main sponsors of which include PepsiCo, in a deal running to 2020-21.
Elsewhere, Paris Saint-Germain, now a fixture in Europe's top clubs competition, have agreed a three-year sponsorship deal with Hubside, the new French website creator.
The company has received a package of marketing rights, and will offer fans of the runaway Ligue 1 leaders the opportunity to create a website about the club and their favourite players.
The deal is reported to be worth €1.5 million ($1.7 million) annually, and comes on the back of a two-year agreement with online betting company Lovebet valued at €1.8 million per annum.
The new partnerships have come as Qatar Airways chief executive Akbal Al Baker was quoted by French media saying that the company would be interested in replacing Emirates as the shirt sponsor of PSG, with the Dubai-based airline expected to end its sponsorship of the team at the close of the 2018-19 season.
PSG is owned by Qatar Sports Investments, the sports investment arm of the Middle East state's government.
On the other side of the English Channel, Tottenham Hotspur have extended their partnership with Korea's Kumho Tire.
The new deal runs for three years starting with the current season, and guarantees the tyre company a significant brand presence at Tottenham home matches and on the Premier League's team's digital platforms.
Gwangju-based Kumho has been a sponsor of the north London club since the start of the 2016-17 season.