Champagne brand Carbon toasts Formula 1 renewal
Carbon, the premium champagne brand, has extended its sponsorship of Formula 1 by three years.
Under the deal announced ahead of the weekend’s Brazilian Grand Prix in Sao Paulo, Carbon remains the official champagne supplier of the sport, and will continue to be handed out as podium ceremonies, until the end of the 2021 season.
Carbon, which is known for its high-tech carbon fibre bottles, came on board at the 2017 Monaco Grand Prix, replacing Chandon, a sparkling wine drink owned by the Moët Hennessy group, which had supplied the celebration bottles at the podiums for some of that season, and the 2016 campaign.
Mumm, the Pernod Ricard-owned champagne brand, was a Formula 1 sponsor for 15 years, until the end of the 2015 season.
Announcing the renewal, Murray Barnett, director of sponsorship and commercial partnerships at Formula 1, said: "Formula 1 represents the pinnacle of excellence in sport, so we are delighted to be associated with such a prestigious Champagne mark as Carbon. Our first two years together have been extremely successful and we are excited about embarking on a long term partnership.”
Alex Mea, chief executive of Champagne Carbon, added: "Champagne Carbon has built a dynamic synergy with Formula 1 over the past two seasons and is thrilled to be extending the partnership with such a prestigious sport. Champagne Carbon understands that executing on our commitment to excellence and uniqueness is a prerequisite to this partnership. As a result, we are very proud and excited to announce this multi-year agreement, which will continue from the start of the 2019 season.”