French star Mbappé is new face of Hublot
France's teenage soccer sensation Kylian Mbappé has become the lead brand ambassador for Hublot, the luxury watch brand, replacing Usain Bolt, the Olympic sprint legend.
The 19-year-old Paris Saint Germain striker, who scored in France's 4-2 World Cup final win over Croatia in July, is the first current footballer to represent Hublot.
Reports in France claim the deal is worth as much as €1 million ($1.14 million) per year.
Philippe Tardivel, Hublot marketing director, said: “We partner with Kylian because, with his excellence on the field and his humility off it, it appeals to young people as well as middle-aged people.”
Other Hublot ambassadors include Brazilian soccer icon Pele, NBA basketball's Dwyane Wade and top US golfer Dustin Johnson.
Mbappé, whose other major sponsor is US sportswear giant Nike, has more than 20 million followers on Instagram, and last month featured on the front cover of iconic US magazine Time, only the fourth footballer in its 95-year history to do so.