IMG negotiates UFC licensing agreement with CSG Taiwan
UFC, the mixed martial arts promoter owned by Endeavor, the combined Hollywood talent agency and sports and entertainment company, has announced a new multi-year licensing agreement with CSG Taiwan Limited, negotiated by IMG, Endeavor’s sports and entertainment subsidiary.
The partnership grants CSG global manufacturing and distribution rights for the UFC Force Tracker product, a Bluetooth enabled smart device that records an individual’s speed, power and endurance when training with a heavy or free-standing punching bag.
The device connects with the Xforce Tracker mobile app for iOS and Android devices to record and store the user’s progress. The mobile app also allows users to compare training statistics with others via the global online leaderboard.
Eric Liu, managing director of CSG Taiwan Ltd, said: “We are excited to partner with UFC to bring the Force Tracker product and Xforce Tracker App to UFC fans globally. This motivational product will encourage both fitness fans and MMA athletes to train more efficiently as users can see the impact recording for each punch and kick.”