Google Assistant, the internet giant’s multi-device interactive tool, is to be the presenting sponsor of Major League Baseball’s American and National League Championship Series starting this week.

Under the agreement, which represents an expansion of Google’s existing relationship with MLB, Google Assistant will benefit from wide brand exposure and creative integrations across television coverage of the games on the Fox, Fox Sports 1 and TBS channels and on MLB media platforms such as MLB Network, MLB.com and the MLB At Bat app.

Google and MLB will also collaborate on original content programming showing how baseball fans around the world are interacting with the LCS on their devices, using Google Assistant.

The Los Angeles Dodgers take on the Milwaukee Brewers in the best-of-seven NLCS beginning on Friday, while the Boston Red Sox meet the Houston Astros in the equivalent ALCS commencing on Saturday.

In October last year, YouTube TV, the subscription video service of the Google-owned video platform, signed up as the first-ever presenting sponsor of the World Series.

In March of this year, the deal was extended to include the season-ending showpiece in 2018 and 2019.

Sportcal