Uruguayan federation sets price for TV rights to glamour friendlies in Europe
The AUF, the Uruguayan soccer federation, has set a minimum price of $35,000 per match for the television rights in the country to the national team’s forthcoming overseas friendly games against Brazil and France.
The base price for streaming rights is $20,000 per match.
Uruguay are set to take on South American neighbours Brazil at the Emirates Stadium in London on 16 November and new world champions France at the Stade de France in Paris on 20 November.
The minimum prices were revealed in an invitation to tender published on the AUF website, and are likely to assuage critics after there was controversy over the award of media rights to Uruguay’s friendlies against South Korea and Japan in Asia this week to the federation’s established partner Tenfield, the Uruguayan sports agency, for just $5,000 per match.
The AUF said that the TV rights to the high-profile fixtures against Brazil and France, the latter a repeat of this year’s World Cup quarter-final in Russia, are available to free-to-air and cable channels accessible throughout Uruguay.
Initial bids must be submitted between 2pm and 5pm on 17 October, and they will be opened at 6.30pm that day when an award is due to take place.
In the case of identical offers, the AUF will conduct separate negotiations with the bidders and accept new offers on the following day.