Arsenal finalise deal to return to Adidas in 2019
Arsenal, one of the leading lights in English soccer’s Premier League, have concluded a lucrative new kit supply deal with German sportswear giant Adidas.
The agreement, which had been expected, was confirmed on the north London’s Twitter feed this morning, and comes into effect on 1 July, 2019.
No other details have been revealed, but it is reported to be worth £60 million ($78.2 million) per annum over five years.
This is twice as much as the value of the current deal with another German brand Puma, which expires, after five years, at the end of the current season.
Adidas kitted out the Gunners from 1986 to 1994, after which Nike took over the contract, and remained on board for two decades.
The new deal looks set to put Arsenal on a financial par with London rivals Chelsea whose deal with Nike is worth £60 million per year, but behind Manchester United, which receive £75 million annually from Adidas.
Puma are not expected to be out of the Premier League big time for long, with reports having emerged in August that defending champions Manchester City are set to switch to the brand from Nike in the 2019-20 season.
Meanwhile, Puma have started to appoint a marketing team to manage a technical partnership with Spanish soccer’s Valencia that will come into effect in the 2019-20 season, according to sports business website Palco23.
It was reported in April that the LaLiga outfit, which is presently tied to Adidas, had agreed a deal with Puma worth €4 million ($4.6 million) per year that will run until 2022.
The current deal with Adidas is understood to be worth just over €2 million per annum.