ESPN promotes Gentile to SVP of marketing
ESPN, the US cable sports broadcaster, has named Laura Gentile as its senior vice-president of marketing.
Gentile, who has worked for ESPN for 15 years, will be responsible for developing and managing all aspects of the ESPN brand across all media, and will focus on expanding the brand’s reach to new audiences and sports fans.
Gentile joined ESPN in 2003 as director of advertising and marketing, and helped launch ESPNW, the dedicated network for women's sports content.
Most recently, she served as senior vice-president of business operations and content strategy, and led ESPNW and its women’s initiatives since November 2015.
Jimmy Pitaro, president of ESPN, said: “Laura’s keen eye for marketing and her insight into our brand, given her vast experience across a number of ESPN businesses, has contributed to her being the right person at the right time to lead this important effort and dynamic group.”