Laver Cup drops plans to break in Olympics years
The Laver Cup, the new international men’s tennis team competition, will be played in summer Olympic Games years after all, the organisers have announced, citing "strong market demand."
The tournament, which pitches Team Europe against Team World, debuted in Prague in the Czech Republic in 2017 and the initial plan was for it to be staged for three consecutive years, but then break for the Olympic Games.
However, the organisers have said the Laver Cup will now take place in 2020, when Tokyo hosts the Olympics, and every year thereafter.
This year's tournament will take place in Chicago, USA from 21 to 23 September, with the 2019 European host expected to be revealed in the next few weeks.
Steve Zacks, managing director of Laver Cup, said: “On the back of Prague, strong player interest, and the amazing public and commercial response for this year’s event in Chicago, we feel the time is right to publicly map out our next phase of growth. We initially scheduled the event for three consecutive years with the Olympic year off. But the strong demand compels us to build on the great momentum the Laver Cup has created by holding the event every year.
“The intense competition, great team chemistry, the black court, unique scoring system, innovative broadcast and superb fan experience all contributed to a benchmark we aim to exceed in Chicago and each year thereafter. There is no reason to take a year off.”
Laver Cup, named after Australian tennis legend Rod Laver, has been marketed as tennis' version of golf’s Ryder Cup, with players competing in both singles and doubles.
It is managed by the agency of Swiss star Roger Federer who represented Team Europe in Prague.