NZR lands first standalone sponsor for women's teams
Molenberg, the New Zealand bread range, has struck a sponsorship deal with New Zealand Rugby, rugby union's domestic governing body, covering the women’s game.
It is the first standalone corporate sponsorship for the women’s team, and comes off the back of NZR’s first professional contracts for women.
The company’s logo will appear on the playing and training shorts of the 15-a-side team (the Black Ferns) and the seven-a-side team (the Black Ferns Sevens) for the next two years.
Steve Tew, NZR chief executive, said: “The number of women playing rugby in New Zealand and around the world continues to grow and it is fantastic to see that growth being complemented by another sponsor alongside major partners Adidas and AIG.
“Our Black Ferns and Black Ferns Sevens players have been fantastic ambassadors for women’s rugby, and Molenberg’s decision to get behind both teams will only enhance their ability to inspire the next generation of players.”
The Black Ferns and the Black Fern Sevens are the current world champions in their respective formats.
Cate Sexton, NZR head of women’s rugby development, said: “Our women’s players are forging new ground both on and off the field and to have a sponsor commit to the Black Ferns and Black Ferns Sevens is another special moment.
“Molenberg have sent a strong and positive message to every young New Zealand girl thinking about taking up rugby. These are exciting times.”