NENT adds five European leagues and Copa America to Nordic portfolio
The Nordic Entertainment Group has continued its rights buying spree, today announcing deals for the top soccer leagues in Germany, France, the Netherlands, Belgium and Scotland, as well as next year's Copa America, South America’s national teams competition.
The agreements for the five European leagues are exclusive in Denmark, Finland, Norway and Sweden from 2018-19 to 2020-21, and cover around 1,500 live games per season.
NENT Group said the leagues, combined, feature around 30 players from Nordic countries.
The Copa America takes place in Brazil from 14 June to 7 July, 2019.
Anders Jensen, NENT Group president and chief executive, said: “This is a fantastic and unrivalled offering of international football for our viewers. NENT Group is already the home of the most live football in the region and our coverage will now get even bigger and better. With up to 1,500 live games every season from this wide selection of European competitions – complemented by a month of the very best South American football from the Copa América next summer – NENT Group is in a league of its own.”
Bundesliga rights in the Nordic countries are distributed by MP & Silva, the international sports marketing agency that also sells rights to the Scottish Premiership, Belgium's Jupiler Pro League and the Copa America.
Ligue 1 international rights are held by BeIN Media Group, the international pay-TV broadcaster, while IMG, the international sports and entertainment agency, is the marketer of the Netherlands' Eredivisie rights.
Last season, MP & Silva struck a Bundesliga streaming deal in the Nordic countries with the Laola1.tv portal after unsuccessful negotiations with broadcasters led to a blackout during the opening months of the campaign. The live streaming began in October and came after a rights agreement with Eurosport, the Discovery-owned sports broadcaster, expired at the end of the 2016-17 season.
This week alone, Nordic Entertainment Group, a spin-off of Modern Times Group, renewed rights to England's Premier League in Sweden, Denmark and Finland until the end of the 2021-22 campaign, retained Formula 1 motor racing rights in Denmark, Norway and Sweden to 2021, and acquired rights to all European Handball Federation club and national team competitions involving Denmark, Norway, Sweden and Finland.