PSG open New York office led by Havas' de Chaunac
Paris Saint-Germain have become the latest European soccer heavyweight to open an office in New York City, in a bid to benefit from the huge commercial opportunities in the US market.
It will PSG's third international presence, following offices in Doha and Singapore, which opened last month.
The New York office will be run by Jérôme de Chaunac as Americas general manager.
De Chaunac joins from Havas Sports & Entertainment, a division of the international advertising giant, in New York, where he was global managing director. He spent 15 years at the Havas group.
Frédéric Longuépée, deputy director general in charge of commercial affairs at the club, said: "In 2011, our chairman set for each employee of the club the mission of transforming Paris Saint-Germain into a major international sports brand... Opening offices within strategic territories has been identified as an important step in the development of the club.
"We have had significant exposure in the United States over the last three summers with the men's team touring New York, Los Angeles and Miami as part of the International Champions Cup. We have also recruited some of the best players from South America to our team. Having a permanent presence in this market is now crucial and an obvious step. We are delighted to welcome Jérôme de Chaunac to lead the team here and look forward to creating new opportunities to interact more with our fan base in the region."
Global interest in PSG has heightened since the club signed Brazilian star Neymar from Barcelona last summer in a transfer deal worth a record €222 million ($262 million).
PSG claim to have more than 20 supporters clubs in the Americas.
Germany's Bayern Munich were the first European club to open a New York office, back in July 2014, and Spain's Barcelona followed suit in September 2016.