Sport1 nets rights to Uefa Youth League and WCL final
Sport1, the German commercial broadcaster, has concluded a deal for exclusive rights to European soccer’s Uefa Youth League, the under-19 competition involving teams in the top-tier Champions League, and the final of the Women’s Champions League.
Sport1, which has been showing the Youth League since the 2015-16 season, has renewed its deal for the competition through to the 2020-21 campaign.
The deal also includes rights to the Women’s Champions League final until the end of next season.
The agreement comes into effect for the 2019 final between France’s Lyon and Germany’s Wolfsburg on 24 May.
Media rights to Uefa’s club competitions are managed by the Team Marketing agency.
However, rights to the Women’s Champions League are sold by the home clubs up to the semi-finals.
Last year’s final, in which Lyon beat French rivals Paris Saint-Germain, was shown in Germany on Eurosport, the pan-European sports broadcaster.
Olaf Schröder, chairman of Sport1, said: “With the rights to the top European youth and women’s club tournaments, we are boosting our comprehensive portfolio of international soccer. As the leading 360° sports platform, we continue to provide a fitting stage for Europe’s top talents in the UEFA Youth League.
"We have also shown the Women’s Champions League in recent years. So it’s even nicer to be able to present fans the climax of the tournament as well, with this season’s and next season’s finals now live on free-TV.ˮ
Live coverage of the men's Champions League will be available on pay-TV only in Germany from next season, under a deal with subscription broadcaster Sky Deutschland and DAZN, the OTT service owned by Perform.
Public-service broadcaster ZDF currently airs one live game per match week in a deal worth around €60 million ($67.2 million) per season, but has missed out on the rights from 2018-19.