NBC steps up commitment to international rowing
NBC, the US national television network and Olympics broadcaster, is to show top international rowing events for the next three years in a new exclusive deal.
Under the agreement with World Rowing, Comcast-owned NBC will offer 30 hours of TV coverage per year across the NBC Sports Network and the US version of the International Olympic Committee’s Olympic Channel.
The events covered will include the three annual World Rowing Cup regattas, the European Rowing Championships and the World Rowing Championships through to 2020, the year of the next Olympics in Tokyo.
The deal includes coverage on the NBCSports.com website and NBC Sports app and OlympicChannel.com and the Olympic Channel app and builds on last year’s agreement in which the World Rowing Championships in Sarasota-Brandenton in Florida were shown exclusively by NBC, including on the Olympic Channel, in USA.
This year’s coverage begins with the first World Rowing Cup regatta in the Serbian capital Belgrade on 3 June and continues with the European Rowing Championships in Glasgow in the UK in August and the World Rowing Championships in Plovdiv in Bulgaria in September.
Matt Smith, the executive director of World Rowing, said: “World Rowing is very pleased to announce this step-up of the relationship with the world’s leading Olympic movement broadcaster NBC Sports Group. There is more viewing interest than ever before in the United States from the growing number of rowers in the country at all levels from high school rowers through to masters rowers and, of course, the tremendous growth in the number of collegiate rowers. This new development will bring the major events of rowing to the living rooms of many, many more potential viewers.”
NBC holds US rights to the Olympic Games through to 2032.
The ‘Olympic Channel: Home of Team USA’ was launched at the end of 2016 in a tripartite agreement involving the IOC, NBCUniversal and the US Olympic Committee.