LaLiga rights deals tied up in Poland, Greece and Cyprus
Eleven Sports, the international subscription broadcaster, and nc+, which operates the Canal Plus subscription channels, will both show coverage of Spanish soccer’s LaLiga in Poland next season after picking up rights to the competition until 2020-21.
The three-year deals come into effect for the 2018-19 season starting in August.
The two broadcasters will both air five live matches every week on an exclusive basis.
Eleven Sports and nc+ will alternate first picks each week, with both showing simultaneous live coverage of the high-profile ‘El Clásico’ fixtures between Real Madrid and Barcelona.
The agreement also includes highlights and near-live clips for social media.
Working with the Mediapro agency to sell its rights outside Spain, LaLiga last year initiated its sales process for media rights in most of Europe. A subsequent rights sales process was launched in 18 more European territories, plus Asia and Oceania, on 8 January.
Eleven has been showing coverage of LaLiga in Poland since 2015 when it signed an initial three-year deal.
The new agreement allows Eleven to show all 10 games each match week from LaLiga, an improvement on its current offering of six fixtures per match week, plus the highlights, near-live clips and regular magazine programmes.
Meanwhile, Cosmote TV and PrimeTel, pay-TV operators in Greece and Cyprus, respectively, have retained exclusive rights to LaLiga until 2020-21 in deals with Asset OgilvyEntertainment, the Athens-based sports rights agency.
The latest three-year agreement grants both broadcasters rights to all 10 LaLiga games per match day as well the league's magazine programmes.
The package also includes clip rights for the first time.
Asset OgilvyEntertainment has sold the rights to the Spanish top flight in both Greece and Cyprus since 2009.Sportcal