PDC brings in Lagardère to improve mobile capabilities
The Professional Darts Corporation, one of the sport's governing bodies, has appointed the Lagardère Sports agency as its exclusive mobile app development partner.
Under the terms of the five-year contract, Lagardère Sports becomes the exclusive digital sales and activation agency for the PDC.
Lagardère said it will work with Other Media, the London-based digital development firm, to create and manage "an immersive and interactive mobile app for darts fans across the globe."
The app will include fixtures, results, player profiles, instant news updates, live commentary and push notifications.
Carl Woodman, managing director UK, Lagardère Sports, said: “With professional darts growing in popularity significantly across the world, the PDC’s fanbase is not only increasing but also becoming more diverse. With our global digital expertise, we’re excited to help the PDC to continue to innovate and provide these fans with new and exciting ways to engage with the sport, whilst creating opportunities for brands to invest in the world class appeal of darts.”
Matt Porter, chief executive of the PDC, added: “With Lagardère Sports’ knowledge and experience within the digital sports field, they were an ideal partner to help us continue to transform our offering to both our fans and partners. With more audiences consuming content online and wanting instant news and updates, I’m certain our new mobile app will take our sport to the next level.”
Lagardère Sports has built, managed and commercialised the official club apps for 12 soccer clubs, including Bundesliga trio Borussia Dortmund, Hamburg and Hertha Berlin.