MTN prolongs support for Zambian soccer in $4.5m deal
MTN, the South Africa-based telecommunications company, has extended its sponsorship deal with the Football Association of Zambia in a deal worth 50 per cent more than the previous agreement.
It was announced yesterday that the company, an established supporter of soccer in southern Africa, will pay $4.5 million over three years, with the 20 clubs in the top-tier MTN Super League among the major beneficiaries.
MTN’s last three-year agreement with the FAZ was worth $3 million.
In a statement on the FAZ’s Facebook page, the association’s president Andrew Kamanga said: “All participants in the MTN Super League are guaranteed a participating fee of K200, 000 compared to K7, 000 for the last finishers on the league previously. This presents a 2,757% increase.
"The Association is particularly excited with MTN's decision to increase its sponsorship package to US$1.5 million per year with US$300,000 being in kind.
"This new contract increases remuneration packages for all 20 Super League teams with the league champions guaranteed K500,000, from K250,000 [previously], which represents a 100% increase."
The Zambian national team will receive $750,000 in sponsorship through the MTN deal, according to the Lusaka Times.
Zambia are regarded as one of the strongest teams in southern Africa, but failed to qualify for this year’s World Cup in Russia after finishing behind Nigeria in the final group stage.
Image courtesy of FAZ