Chinese TV coverage ramped up for early Nice-PSG game
There will be extensive television coverage in China of the French Ligue 1 soccer clash between OGC Nice and league leaders Paris Saint-Germain tomorrow.
The match is kicking off at 1pm Central European Time, or 8pm in China, as the LFP, the French professional league, looks to boost its profile in that part of the world.
The league announced today that, in addition to the planned live coverage on Chinese over-the-top streaming platforms PPTV and Tencent, which together have 700 million subscribers and hold non-exclusive rights to Ligue 1, the match will go out simultaneously on regional television channels Shanghai TV and Guangzhou TV, which are available in 10 million and 30 million households respectively.
Another regional channel Guangdong TV, which can be accessed in 18 million homes, will show the game on a delayed basis, starting at 9pm local time.
Elsewhere, the early start time for the Nice-PSG match will ensure heightened audiences for the live TV coverage in Japan, Thailand, Indonesia, Malaysia, Hong Kong and Singapore.
French soccer’s eagerness to engage with the Far East is further demonstrated by the presence of a joint LFP-French Football Federation office in the Chinese capital Beijing and the decision to stage next season’s Trophée des Champions, the annual contest between the winners of Ligue 1 and the Coupe de France, in Shenzhen on 4 August.
There has been increased international interest in Ligue 1 since the arrival of Neymar in a world record €222-million ($273 million) transfer from Barcelona to PSG although the Brazilian star is currently sidelined through injury.
Didier Quillot, the executive director of the LFP, said of Saturday’s early match: “One year after the opening of the French football office in Beijing and a few months before the organisation of the Trophée des Champions in Shenzhen, this new initiative is part of the international development plan of the Ligue 1 Conforama, which is one of the priorities of the strategic plan of the LFP.”