YouTube TV signs streaming deal with MLS' Sounders
YouTube TV, the streaming service of the Google-owned video platform, has signed a multi-year media rights deal with the Seattle Sounders of North America's Major League Soccer.
YouTube becomes the official live TV streaming home of the team in the local market.
Its matches will be made available via Xbox One, Apple TV, Roku, smart TVs and other popular TV streaming platforms, in addition to viewing options on their mobile device, tablet, or computer.
Bart Wiley, chief operating officer of the Sounders, said: “Seattle is a city of innovation and Sounders FC has always strived to contribute to the creative culture of our hometown, bringing the best and most forward-thinking elements to our fans. With the addition of YouTube TV into our viewing arsenal, Sounders fans now have an exciting and creative option for following their team, complementing our traditional broadcast channels.”
Fox affiliate Q13 is the regional broadcast partner of the Sounders.
During the 2018 season, YouTube TV, which costs $35 a month, will exclusive stream 21 regionally televised Sounders matches. The club will have 13 nationally televised contests across ESPN and Fox.
The Sounders open their MLS season on Sunday against new franchise Los Angeles FC, which recently announced YouTube TV as their official live TV partner and official video partner.
That deal marked the first time that a North American professional sports team agreed an exclusive rights deal with a digital rather than a TV network.