Sponsor Oscaro and J Sports commit to Eurosport's WTCR
Oscaro, the French online automotive parts retailer, has been unveiled as the series presenting partner of motor racing’s new World Touring Car Cup (WTCR) in a two-year deal.
The company was a sponsor of the World Touring Car Championship, the predecessor of the WTCR, with both series promoted by Eurosport Events, an arm of the pan-European sports broadcaster.
The inaugural WTCR season will comprise 30 races across 10 rounds, starting with the Race of Morocco on 7 and 8 April.
Oscaro entered international touring car racing as a sponsor of French driver John Filippi in the WTCC, and stepped up its involvement in 2015, in a deal with Eurosport Events which entailed sponsorship of the ‘Repair Time’ in between races in which icon boards were displayed indicating to television viewers what parts needed changing.
The company was an official series partner of the WTCC in 2016 and 2017.
François Ribeiro, the head of Eurosport Events, said: “We are delighted to keep growing our relationship with Oscaro. The combination of action-packed races, the variety of TCR cars involved, the sporting fairness and competitiveness, as well as the range of tailor-made sponsorship solutions offered by Eurosport Events, were determinant factors for Oscaro to go to the next level together.”
Meanwhile, J Sports, the Japanese pay-TV broadcaster, is to continue to offer live coverage of the series after signing a rights renewal with Eurosport Events.
The agreement includes live coverage of all ten WTCR events on J Sports’ television and digital platforms.
Eurosport Events said: “As often as possible Race 2 and Race 3 will be televised live and available digitally. Race 1 will be live on J Sports’ digital output. In addition, J Sports will broadcast a season review.”
Ribeiro remarked: “Japan is an extremely important market to the WTCR and its stakeholders and by reaching 6.8 million households in the country, J Sports is very important to the WTCR. J Sports broadcast all 20 FIA World Touring Car Championship races live last season and they clearly welcomed the high-quality TV product and level for service.”
The 2018 World Touring Car Cup will visit Japan for its penultimate race of the calendar, the Suzuka round from 26 to 28 October.
Ahead of last year’s campaign, J Sports signed a one-year agreement with Eurosport Events after Ryo Michigami became the first Japanese driver to secure a season-long WTCC drive.