Fanatiz deals with MP & Silva for Conmebol rights
Fanatiz, the over-the-top streaming platform showing Latin American soccer, has made arguably its largest rights acquisition since its launch last year after picking up internet rights in US and Canada to South American soccer’s Copa Libertadores and Copa Sudamericana, the top clubs competitions organised by Conmebol, the regional soccer body.
Under the one-year deal struck with MP & Silva, the international sports marketing agency, Fanatiz will live-stream all matches from both tournaments.
A total of 40 Copa Libertadores matches and 30 Copa Sudamericana fixtures will be shown exclusively to users in USA, while, in Canada, all games will be streamed on an exclusive basis.
MP & Silva acquired the over-the-top platform rights from Fox Networks Group, the international broadcaster which has held broadcasting rights to the competitions internationally since 2016.
Fanatiz, which was founded in Chile, launched in September last year with content from the Superliga Argentina, Copa Argentina, Chilean Primera División, Copa Chile, LigaMX, and Peruvian Primera División.
The Spanish-language service is available internationally at a subscription cost of $9.99 per month.
Fox Deportes, the Spanish-language broadcaster, and fuboTV, the USA-based sports streaming platform, will also air some matches from the 2018 Copa Libertadores, with the group stages to kick off tomorrow. The English-language Fox Sports and Fox Soccer MatchPass streaming service have also aired games in recent seasons.
Worldwide broadcast rights to Conmebol’s club competitions from 2019 to 2022 were acquired by both IMG, the international sports marketing agency, and Perform, the digital sports content and media group, in a $1.4-billion agreement.
The duo are set to go to market with rights in USA later this year as part of the international rights sales process.
MP & Silva was among the bidders to lose out to the IMG-Perform proposal during last year’s invitation to tender.