BCCI to hold online auction for Indian cricket media rights
The Board of Control for Cricket in India has today launched the bidding process for media rights to the national team’s home matches for the next five years.
There are three packages on offer: global television rights plus rest of the world digital rights; digital rights for the Indian subcontinent; and a global consolidated rights package.
The winning bidder or bidders will be granted access to all international test, one-day international and Twenty20 international matches played in India, plus selected domestic cricket, from 1 April, 2018 to 31 March, 2023.
The rights will be awarded in an online auction next month.
For the last six years, Star India, the prominent Indian broadcaster, has held the national team rights in a deal worth Rs38.51 billion ($594 million), and will be a leading contender in the forthcoming auction, having already picked up rights to the Indian Premier League, the high-profile Twenty20 competition.
The invitation inviting tender (IIT) document detailing the new packages can be bought from the BCCI for the non-refundable and non-adjustable fee of Rs680,000 or $10,000.
The document is available for collection from the BCCI office in Mumbai from 20 February to 5 March, and the deadline for bids in 10am on 27 March, with the online auction process to begin at 2pm that day.
The governing body has organised a bidders workshop for 7 March to educate the interested bidders on the online bid process.
It was reported last December that the BCCI was considering adopting an online auction process for the sale of the rights to the national team's home matches despite not having done so for the lucrative IPL.
In addition to the Indian team’s home matches, the rights will include the Ranji Trophy, the domestic first-class competition, and the Irani Cup, the annual contest between the Ranji Trophy winners and a Rest of India team.
On Monday, Star India was awarded the production contract for the IPL, plus other domestic competitions in India.
The audio-visual production services deal covers the 2018 IPL and 2018-19 domestic campaign, albeit the BCCI said it reserves the right to extend the deals for two additional editions of the IPL and one domestic season.
Last September, Star, which previously only held digital rights, succeeded with a global bid of Rs163.5 billion to acquire the television and digital rights for the IPL for five years, from 2018 to 2022.
The BCCI received approval from India's Supreme Court to sell the rights via a traditional sealed bids process despite a petition from Subramanian Swamy, a member of the Indian parliament, requesting an e-auction on the basis that it would ensure greater transparency.
At the time there were concerns at the BCCI that selling the rights electronically could devalue the IPL property although in the event Star’s global bid was only 3 per cent higher than the sum total of all the highest bids for the seven individual packages of Rs158.1 billion, and there is a school of thought that the BCCI could have raised even more money through a competitive online auction.