Philip Morris renews Ferrari deal dating back over 40 years
Ferrari, the renowned Formula 1 team, has extended its long-running major sponsorship deal with Philip Morris, the international tobacco company.
The partnership dates back more than four decades and Philip Morris’ Marlboro cigarette brand has been the Italian team’s main partner since 1997.
In a short statement on its website today, Ferrari said it had “renewed its multi-year partnership with Philip Morris International. The agreement continues the collaboration of over 40 years between Philip Morris International and Scuderia Ferrari.”
The announcement followed yesterday’s Italian Grand Prix at Monza, in which Ferrari drivers Sebastian Vettel and Kimi Raikkonen finished third and fifth respectively.
Because of the widespread ban on tobacco advertising, the Marlboro logo has not appeared on the cars in any Formula 1 race since 2007 although Ferrari maintains the use of red and white colours, matching the brand, in its livery and corporate branding.
In 2010, Ferrari had to remove a barcode design from its cars after claims that it represented subliminal advertising for Marlboro.
Philip Morris is the last remaining tobacco sponsor in Formula 1 and still uses its association with Ferrari to promote Marlboro in some territories while receiving hospitality benefits from the team.
Before joining Ferrari in 2014, Maurizio Arrivabene, the team principal, worked for Philip Morris on the sponsorship deal.