Sevilla connect with Playtika for new LaLiga season
Sevilla, of Spanish soccer’s top-tier LaLiga, kicked off the season with a new main sponsor after a deal was announced with Playtika, the Chinese-owned mobile games developer.
Under the agreement, the logos of the most popular Playtika games will appear on the front of the Sevilla shirts, on signage around the club's Ramón Sánchez Pizjuán Stadium, on the players' entrance to the field and on team buses for the duration of the 2017-18 campaign, with an option for an extension.
Sevilla, which finished fourth in LaLiga last season, announced the deal ahead of their season-opener, a 1-1 home draw with Espanyol, on Saturday night.
Playtika, which specialises in casino-based games, originated in Israel, but was acquired last year by Chinese game developer Giant Interactive from Caesars Interactive Entertainment in a deal worth $4.4 billion.
Last October, after a year without a shirt sponsor, Sevilla signed up the Puerto Rico Tourism Board as their major partner although the deal was downgraded during the season, and has now been discontinued.
Playtika will enjoy exposure on domestic and international television and digital coverage of LaLiga, including Movistar Plus, the satellite and IPTV pay-TV service of Telefónica, the Spanish telecoms giant, and BeIN Sports LaLiga, the venture between BeIN Sports, the international sports broadcaster, and Mediapro, the Spanish rights agency.
The BeIN LaLiga channels are all available on the Vodafone, Orange and Telefónica platforms.
However, the live coverage will no longer be offered as part of over-the-top soccer service Tedi.tv after Telecable, the Spanish regional cable operator, decided to withdraw the product.
Telecable, which is based in the north of Spain, said at the start of last week that it had been impossible to renew soccer rights agreements on sustainable terms.
The company had been offering live coverage of LaLiga, the Uefa Champions League and Europa League via an agreement covering the BeIN Sports channels, but did not have access to Movistar Partizado.
Tedi.tv is closing on 31 August although Telecable said that customers could still access the live soccer by signing up directly for the BeIN Sports channels available on its platform.
Meanwhile, Orange subscribers are able to watch all LaLiga matches involving top clubs Real Madrid and Barcelona in 4K this season.
The telecoms company had previously said that only one match per round would be offered in high quality via a new UHD set-top box being rolled out to its customers.