Conmebol attracts 10 bidders for club competitions agency contract
Ten companies have been cleared to participate in the bidding process to become the agency partner of Conmebol for the distribution of commercial rights to its club competitions from 2019 to 2022.
The list includes prominent international sports agencies such as Lagardère Sports and MP & Silva, Mediapro, the Spanish agency and production firm with significant interests in South America, other leading regional players and Synergy Football, the Switzerland-based firm that is advising the CBF, the Brazilian soccer confederation, on the sale of broadcast rights.
The appointed company will be responsible for providing “professional and specialist consultancy services for the commercialisation, sales and after sales of the commercial assets of the club competitions of Conmebol” for the four-year period.
The competitions in question include the top-tier Copa Libertadores and the second-tier Copa Sudamericana.
The organisations that have qualified to submit bids are: Perform; Mediapro; Synergy; Transworld; Sport Promotion S / S Ltda.; Golden Goal Sports Ventures Gestão Esportiva Ltda.; Lagardère Sports; MP & Silva; B4 Advisory; and MVA.
Last month, Conmebol launched an invitation to tender for agencies to help market commercial rights to its club competitions starting in 2019, insisting this would be conducted in an “open and transparent way,” following various corruption scandals that have blighted its reputation.
In a statement on Friday, Conmebol president Alejandro Dominguez said: “This tender marks another big step in the new direction of Conmebol. We are pleased that 10 world-class companies have come forward to compete in the bidding process to select a specialised agency that manages the marketing of the rights to our club tournaments.
“We trust that this process of competitive professional selection, and eventual bidding for the rights of the Confederation, will allow us to optimise the revenues of South American football in accordance with our commitment to generate and reinvest more value in the integral development of football throughout the continent.”
Conmebol has stressed that the qualified companies must prepare and submit bids according to the criteria and requirements stipulated in the bidding documents, and that it would be reporting on the progress of the process.
Dominguez emphasised last month that Conmebol would not be dealing with individuals such as Alejandro Burzaco, the former head of the Argentinian agency Torneos, and Hugo and Mariano Jinkis of the Full Play agency, who were named in the US Department of Justice probe that is at the centre of a bribery and corruption scandal that implicated officials throughout the Americas with links to Fifa.
Dominguez named GolTV, the Latin American cable and satellite network owned by renowned Uruguayan player agent Paco Casal, as another company Conmebol would refuse to do business with, after a previous contract was cancelled in 2013.
Fox International Channels, the international television business of 21st Century Fox, presently holds broadcasting rights to the Copa Libertadores and Copa Sudamericana in a deal running from 2016 to 2018.
Meanwhile, Conmebol has received five bids from companies offering to provide video assistant referee services in the final stages of this year’s Copa Libertadores.
They are: Chile Films SpA; Hawk-Eye Innovations Limited; Prime Telecom Ltda. (Broadcast Solutions); Prom TV SA (Mediapro Group); and Rufina SA (Sun Colosseo).
It will be the first time that the technology, which is intended to improve the decision-making process of match officials in the sport, features in the Copa Libertadores although tests were conducted at the Copa América Centenario, jointly organised by Conmebol and Concacaf, in USA last year.
The VAR tender covers both legs of both semi-finals of the Copa Libertadores, to be held in late-October and early-November, and both legs of the final, scheduled for 22 and 29 November.Sportcal