Uruguayan federation makes call for new sponsors
The AUF, the Uruguayan soccer federation, has invited offers from companies interested in sponsoring the country’s national team.
The governing body said it had “completed the process of market analysis and valuation of its brands and products relating to the assets and rights inherent to the national teams.”
The AUF added that it had therefore “begun the direct marketing of the aforementioned assets and rights” and that “national and international companies are invited to express their interest in participating in the negotiation process for these items.”
This appears to mark a split from Tenfield, the Uruguayan agency headed up by renowned player agent Paco Casal.
Earlier this year, the AUF appointed Mediapro, the Spanish sports rights agency, to conduct a 60-day evaluation of its broadcasting and sponsorship rights to see how they could be better exploited.
This raised further doubts over the future of the agreement with Tenfield, which had a deal covering broadcasting rights to Uruguay matches and the domestic top-tier Campeonato Uruguayo to 2025 and sponsorship rights to the national team, known as ‘La Celeste’, until 2022.
Companies interesting in sponsoring the national teams have been requested to contact the marketing department of the AUF by sending an email to email@example.com.
Despite its small size and population of little over 3 million, Uruguay has a strong heritage in soccer, with two World Cup triumphs, and is currently 17th in the Fifa rankings, while able to boast players such as Luis Suarez of Barcelona (pictured in foreground).