European Tour receives power boost from Aggreko
Golf’s European Tour has today unveiled a new seven-year deal with Aggreko, the international provider of power and temperature control solutions, to support its events.
Under the agreement, Scotland-based Aggreko becomes the tour’s temporary power and climate control supplier and will supply equipment at tournaments including the 2018 and 2022 Ryder Cups in France and Italy, respectively.
Aggreko is already a familiar presence at major international sports events, including the Olympic Games.
The deal with the European Tour takes effect immediately and runs until 2023, with the company to provide temporary power generation, distribution and temperature control equipment at a minimum of 12 tournaments per year across the European Tour, European Challenge Tour and European Senior Tour.
These will include the European Tour’s rebranded four premium Rolex Series events – the PGA Championship, Open de France, Irish Open and Scottish Open.
Nathan Homer, chief commercial and marketing Officer of the European Tour, said: “This new partnership with Aggreko will help to reduce the complexities in our ever-growing and developing business, as we press forward with our plans to innovate, grow the game, and build on important initiatives like the premium Rolex Series.”
Last month, Aggreko won the contract to provide temporary power for the London 2017 World Para Athletics Championships, to be held at the former Olympic Stadium in July.
Aggreko previously provided the temporary power supply for the London 2012 Olympic Games at the stadium.
Earlier this year, Aggreko won the contract to provide temporary power for the 2018 winter Olympic Games in PyeongChang, South Korea, in a contract expected to be valued at around $40 million.
As part of the agreement, Aggreko became a sponsor of PyeongChang 2018.
In 2015, Aggreko withdrew from a tender to supply power for the 2016 Olympic Games in Rio de Janeiro, blaming a decision by organisers to “award the power provision in parts.”