ATP Media boosts digital offering with archive service
ATP Media, the broadcast arm of the top men’s professional tennis tour, has announced the launch of a new digital archive.
The new ATP World Tour Archive will offer footage of over 1,100 matches and 2,500 hours of match content from the ATP World Tour Masters 1000 Series, round robin matches from the season-ending ATP Finals and other significant games from the last 27 years.
ATP Media’s broadcast partners, as well as production companies and sponsors, will be able to access the content via the archive’s new platform, which features faster clip downloads and editing.
In addition, the archive includes coverage of non-match action, such as practice sessions and player interviews.
Stuart Watts, ATP Media chief operating officer, commented: “At ATP Media, we constantly challenge ourselves to innovate and stay ahead of the curve and the launch of the enhanced ATP World Tour Archive is testament to this. The site makes content instantly available to those seeking the best moments from the ATP World Tour Masters 1000s and ATP Finals.
“We’re proud to offer this additional service to our broadcasters and are excited to see how rights-holders will use it to enhance our global product. Our huge library of content, showcasing the world’s best players going back to the inception of the ATP World Tour, will enable us to protect and enhance the heritage of the Tour whilst it constantly evolves in the process.”