RTL's F1 audience up again as Vettel wins in Bahrain
German driver Sebastian Vettel’s victory in Formula 1’s Bahrain Grand Prix helped commercial broadcaster RTL pull in 5.6 million viewers for Sunday’s race.
The average audience represented an increase of 1.14 million viewers on the 2016 event.
The number of viewers for this year’s grand prix hit 6.8 million as Ferrari’s Vettel led home the Mercedes duo of Lewis Hamilton and Valtteri Bottas to consolidate his lead in the drivers’ world championship.
The average viewing share rose from 25 per cent to 28.6 per cent and the average share in the target group of 14-to-59-year-olds from 22.5 per cent to 26.8 per cent.
The race was also shown live in Germany by pay-TV's Sky Deutschland.
The revival of Vettel, and Ferrari, after years of dominance by Mercedes, has helped RTL achieve an average of 3.9 million viewers for the first three races of the year, up from 3.2 million in 2016.
In Austria, public-service broadcaster ORF pulled in 568,000 viewers, a 35-per-cent share, for the Bahrain Grand Prix, compared with 430,000 for the same race last year.
Ahead of the race weekend, Mercedes announced a new sponsorship deal with software company Tibco.
As an official team partner, the California-based firm will provide Mercedes with advanced analytics through the Tibco Insight Platform, and its logo will appear on the helmets of Hamilton and Bottas.