Barcelona in deal with PES developer Konami as revenues hit new high
Spanish soccer giants Barcelona have signed a three-year sponsorship deal with video games producer Konami.
Under the agreement announced on Tuesday, Konami, which developed the popular Pro Evolution Soccer series, becomes a premium partner of the defending LaLiga champions.
The company will issue a special Barça edition of the game to be released alongside the European version of PES 2017 to be launched on 15 September.
Konami will have advertising rights at Barcelona’s Nou Camp stadium and on backdrops of press conferences as well as access to players, a visible presence on match days and rights to recreate the club’s home in PES 2017, which will not be extended to rival Electronic Arts for its Fifa game.
The announcement came a day after Barcelona announced record revenues of €679 million ($747 million) for the 2015-16 season.
The club said the turnover represented "a substantial increase on the figure originally budgeted for this area."
Net profit came to €29 million and the Barcelona board claims the club is on course to meet the targets of a strategic plan, including a renovation of the Nou Camp, that envisages revenues of €1 billion in 2021.
Last week, Barcelona extended their shirt sponsorship deal with Qatar Airways on similar terms to before - around €35 million per year.