V8 Superscars: Destination Middle East
The outstanding success of the V8 Supercar Championship Series in China just over a fortnight ago buoyed the party which went virtually straight from Shanghai to visit several undisclosed locations in the Middle East region.
“It was a huge success and proves what a truly international series we now are” Mr Cochrane said of the reconnaissance mission.
“This is our third trip to the Middle East to meet with senior delegates from several countries who have expressed an interest in the V8 Supercar Championship Series.
“Those we met with were telling us how much regard they have for our World class product. Their level of awareness of our Series is really quite amazing. They are extremely familiar with what we do.
“The success of China proved to us that we are ready to go again, it’s just a matter of when. We’ve had our first experience of airlifting 32 cars, hundreds of tonnes of equipment and more than 400 people to another part of the world.
“That has prepared us to consider any country in the Indian, Asian and Pacific Basins to be our stage.”
Mr Cochrane was still coming down from the event at the Shanghai International Circuit where more than 100,000 spectators came to see what V8 Supercars were all about over the three days.
“The feedback from our teams, those who went along, the drivers and all manner of people has been quite incredible. Our office has been getting a dozens of communications of congratulations every single day and still is two weeks later,” he said.
“It was a very significant stake that we planted in the ground in China. It has made us realise, believe it or not, that even we at AVESCO perhaps underestimate our own profile around the World and our own international potential as an Australian sporting export.
“Having said that we are very conscience of our Australian fan base and their needs. We have always said that we will ensure there are 10 races permanently in Australia and four overseas, including New Zealand.
“Our commitment is to race in every state in Australia at least once every year, full stop. This is our stated goal. This ensures we remain a truly national sport and that every state has the opportunity to come and witness our great Championship first hand.
“AVESCO’s commitment is to keep seeking out the best facilities for our teams, television, sponsors and especially our growing band of fans. The China event at the $500 million Shanghai International Circuit, a similar venue in the Middle East and the upgrading of Bathurst has raised the bar for all Australian venues.”
For Further Information:
Media Manager - AVESCO
Phone: 07 5630 0315
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