TWI: France's Ligue 1 On Course For Top 3 In The World
France's Ligue 1 - the French Premiership - is on its way to becoming one of the world's Top Three football leagues, according to international rights holders TWI.
This follows the sale of domestic rights to Canal + in France, for a
ground-breaking EUR600m per season for the next three years, a global record sum for any league in the world, even bigger than the UK Premiership deal with Sky.
And it would enable Ligue 1 (Le Championnat) to implement the strategic investment developed by the Clubs, including the introduction of top-level training academies and the recruitment of more international star players.
This will build upon the recent winning form of French teams. In 2003/4 both major European competition finals (UEFA Cup and Champions League) involved French clubs for the first time in recent history and Monaco and Lyons are increasingly becoming forces to be reckoned with in topflight European
Also, in the six months since winning the marketing rights from the previous holder, TWI has dramatically increased the visibility of French League and has more than doubled the territories in which Ligue 1 matches are televised.
Jean-Guillaume Welgryn, Director of Development at the Ligue de Football Professional (LFP) said: "This revenue will allow the French League to start a new era of investment and the Clubs to develop their stadium environment and training facilities, and to acquire star players".
TWI, which was appointed the new international marketing partner of the LFP in June this year, points to the domestic rights deal as a positive sign that Ligue 1 is on the threshold of greater things.
Michel Masquelier, Head of TWI distribution worldwide, said: "We saw this relationship with the LFP as a marketing partnership, designed to re-position the brand and make the French League one of the top 3 leagues in the world. These latest developments represent a huge boost to that objective. There is no doubt that Ligue 1 has a rosy future ahead of it and looks destined to become one of the giants in the game."
Stephane Schindler, TWI Head of Paris, said: "I'm delighted, as the combination of all these factors - from the performance of French Football on the pitch, to the new feeds manufactured by TWI in London, our distribution network and now the prospect of having investment in the future which will secure international stars - will actually make the dreams of French football fans around the world come true."
Madeleine Pallas, PR Manager for European Operations,
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