TV Audience of Billions Inspired by ATHENS 2004 Paralympics
IPC Media and Communication Director Miriam Wilkens Said : "An audience of 1.8 billion in 17 countries is more than we had in total for the Sydney 2000 Paralympics. One has to keep in mind that the final study will include 38 countries, so we are confident that we will be able to see a clear augmentation of the cumulated TV audience. This development confirms that there has been a good growth in interest for the Paralympic Games."
Although the live broadcast of the Opening Ceremony coincided with the middle of the night in some parts of the world, around 10 million Chinese and 8 million Japanese enjoyed the event. Daily highlights programmes attracted millions of viewers. German broadcaster ARD/ZDF reported that the highlights aired on Sunday 19 September, were watched by nearly 1.5 million persons. In Great Britain, the BBC attracted approximately 2
million viewers for their first Sunday Paralympic programme, whereas 634,000 persons watch the summary broadcast in Spain (LA 2) and 784,000 persons in Poland (TVP2). Italian television reported an average of 600,000 viewers for their daily broadcasts of Paralympic highlights.
A total of 3,100 media representatives including more than 50 broadcasters covered the ATHENS 2004 Paralympic Games from 17-28 September.
*Argentina, Australia, Austria, Canada, China, France, Germany, Greece, Italy, Japan, the Netherlands, New Zealand, Pan Europe, Portugal, South Africa, Spain, Switzerland and Great Britain.
The International Paralympic Committee (IPC) is the international
governing body of sport for athletes with a disability. It supervises and co-ordinates the Paralympic Summer and Winter Games and other multi-disability competitions, of which the most important are World and Regional Championships. The IPC, situated in Bonn, Germany, also supports the recruitment and development of athletes at a local, national and international level across all performance levels.