Total Sports Asia Appointed as TM’S Sports Marketing Agency
TSA who has its headquarter in Malaysia and over 10 years experience in sports marketing in Asia, will provide TM with a full range of sports marketing services, ranging from consulting, content development to Below the Line execution.
Dato’ Ranbir Singh Nara , Senior Vice President, Group Marketing of TM commented: "TM’s involvement in sports is driven by a variety of factors. Brand building, developing new revenue streams and nation building are all important aspects for TM. We believe TSA’s skill sets match our needs and have engaged them to manage these areas for us on a day to day basis." He added that TM is positive that their sponsorship involvements will help grow the group’s brand equity and maximize ROI.
“We are delighted to be working with one of Malaysia’s blue chip companies and look forward to finding innovative solutions which fulfill TM’s brand aspirations and goals. We believed that our experience in integrated sports marketing coupled with TM’s sports initiatives, is a perfect match” said Marcus Luer, Group CEO of TSA.
TSA has already been actively involved in TM’s sports activities since the beginning of this year.
TSA was established in 1997 and today is recognized as Asia’s leading fully integrated sports marketing agency. Headquartered in Kuala Lumpur with 5 other regional offices in Tokyo, Shanghai, Beijing, Mumbai and Dubai.
TSA offers a broad spectrum of services and has earned worldwide recognition for successfully building and developing international sports brands in Asia. Among the core services are Media/Mobile Rights Distribution, Sponsorship Management, Licensing, Event Management & PR, New Media and Consultancy & Representation.
For more info about TSA please visit http://www.totalsportsasia.com/.
Telekom Malaysia Berhad (TM), a leading regional information and communications group, offers a comprehensive range of communication services and solutions in fixed-line, mobile, data and broadband. As one of the largest listed companies on Bursa Malaysia with an operating revenue of more than RM16 billion, TM is driven to deliver value to its stakeholders in a highly competitive environment.
The Group places emphasis on continuing customer service quality enhancements and innovations. Currently, with investments and operations in 13 countries around Asia and globally, TM is focused on sustainable growth in both the local and international markets.
On the Corporate Social Responsibility (CSR) front, the Group has always been a major corporate contributor towards responsible activities in the belief that these practices are a fundamental tenet of good corporate governance. The Group promotes 3 major platforms i.e. education, sports development and community/nation-building. Under education, TM has spent some RM800 million to develop Multimedia University into one of the top universities in Malaysia with more than 20,000 students. TM has also provided scholarships to over 10,000 graduates pursuing academic programs locally and overseas. On the sports front, TM is actively contributing towards the upliftment of football at all levels while under the community/nation-building platform, the Group contributes towards causes that bring value to the community and nation at large.
For further information on TM, visit http://www.tm.com.my/.