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  • TNSSport Analyses Effectiveness of Soccer Advertising Boards
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TNSSport Analyses Effectiveness of Soccer Advertising Boards

Soccer - 31 Jul 2002
   
Digital, rotating or static? Football stadia advertising boards are still the bread and butter of the football sponsorship industry but in a cluttered media environment are they delivering? In a new report published by TNSSPORT, the effectiveness of digital, rotating and static football advertising boards are measured in depth.

Using the proven method of hall testing, consumers were questioned on what they recalled from a 'mini match'. An exact replica of a 90 minute game scaled to represent all of the football and commercial elements you would typically watch. In short the results are remarkable and probably a wake up call for all those 'board sceptics'.

The study also looks at how well football stadia advertising stacks up against traditional advertising and broadcast sponsorship. There is little doubt, with the advent of new forms of message delivery such as digital advertising boards its time to reassess our thinking. The questions raised are also far reaching. How much should be charged for digital advertising space?. Should UK clubs invest in this technology recognising the boundaries of the FA regulations and the ITC?

The full report tells the complete story and undoubtedly provides insight for both rights holders and advertisers.

For further information please contact:

richard.ames@TNSSPORT.com

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