Stratstone Becomes Official Car Sponsor of the Celtic Manor Wales Open 2006
Leading European Tour event and foremost prestige car dealership announce major sponsorship deal
Stratstone, the largest motor group in the United Kingdom has announced that it will be the official car sponsor of the 2006 Celtic Manor Wales Open golf tournament. The £1.5 million European Tour event takes place at The Celtic Manor Resort from 1-4 June 2006.
Stratstone, which specialises in prestige cars including Aston Martin, Jaguar Mercedes, Ferrari, Porsche and Cadillac, will supply between 10 and 20 Jaguar XJ luxury saloons as courtesy cars to The 2006 Celtic Manor Wales Open. These cars will be used to transfer players and officials between The Celtic Manor Resort and The Lodge, where player’s changing facilities, the media centre and hospitality venues are located.
As part of this agreement, Stratstone will also supply courtesy cars beyond the tournament itself, which will be used to transport VIP guests to and from The Celtic Manor Resort.
The company will create a car display near to the tented village at the tournament, on which they will display several of their top of the range vehicles from a number of leading prestige manufacturers.
Stratstone will also receive significant on-course branding as well as a car display alongside the 15th fairway. The firm’s hospitality pavilion will host up to 75 guests a day and they will be treated to regular VIP visits from the likes of tournament ambassador Jodie Kidd and Chairman of The Celtic Manor Resort, Sir Terry Matthews.
The company will be supporting its sponsorship by running incentives across its dealerships including promotions for tickets to the event. The Celtic Manor Resort’s “Super Hero” cut-out advertisement boards will also be placed in key local dealerships to promote the event.
James Brearley, Operations Director, Stratstone, said: "The Celtic Manor Wales Open represents an excellent opportunity for Stratstone to showcase a number of our marques including Jaguar and Land Rover. The substantial corporate hospitality operation at the tournament provides a great environment for us to introduce prospective clients to a range of vehicles as well as entertaining existing customers.
"We are also delighted to be continuing our involvement with The Celtic Manor Resort beyond this event because there is a definite affinity between the luxury brands we represent and one of Europe's finest five-star resorts".
Jon Phelps, Director of The Celtic Manor Wales Open, said: “It is a great pleasure to welcome Stratstone as a sponsor of The Celtic Manor Wales Open. The continued growth and success of the tournament is now attracting some very prominent sponsors and this is a significant endorsement of our strategy of trying to make the event more than just a golf tournament.
“We have enjoyed considerable success this year on the sponsorship front, having recently announced a six-figure sponsorship deal with Atradius, the leading global credit insurer. Luxury Spa brand Payot has been announced as sponsor of our third successive Ladies Day, which will take place on Saturday June 3rd. Coca Cola has also come on board as a presenting sponsor of the Junior Wales Open which takes place on our Wentwood Hills course on the same day”.
With a world class field, a new tournament identity inspired by the pop art of Roy Lichtenstein, an expanded Ladies Day, the Junior Wales Open presented by Coca Cola and the announcement of new sponsors, this year’s event looks set to become the most high profile tournament ever held at The Celtic Manor Resort.
Confirmed entrants for this year’s tournament include Colin Montgomerie, the most successful golfer in Europe in 2005 and currently ranked number 18 in the world, reigning champion Miguel Angel Jiménez, six-time major winner Nick Faldo and current US Open Champion Michael Campbell who will become the first reigning major champion to appear at the tournament in its six year history.
Notes to editors:
Previous winners of The Celtic Wales Open:
2005 Miguel Angel Jiménez
2004 Simon Khan
2003 Ian Poulter
2002 Paul Lawrie
2001 Paul McGinley
2000 Steen Tinning
About The Celtic Manor Resort:
Set in more than 1,400 acres of beautiful parkland in the Usk valley, The Celtic Manor Resort is much more than a five-star hotel. It is the host venue of the 2010 Ryder Cup and home of The Celtic Manor Wales Open, a major event on the European Tour schedule.
The Resort boasts two championship golf courses, a Golf Academy which includes an 18-hole golf course dedicated to tuition, four restaurants and two health clubs, not to mention Europe’s largest hotel health spa. Its purpose built Convention Centre is already recognised as one of the top conference venues in Europe. Celtic Manor is the perfect destination for business and leisure. For further information, visit http://www.celtic-manor.com/
1998 The Roman Road, designed by Robert Trent Jones Snr, voted best inland course in Wales
1998 - 2005 The Wentwood Hills course hosts Wales Open Championship
2000 The Celtic Manor Resort was awarded the 2010 Ryder Cup
2002 The Celtic Manor Resort’s Litts Shooting School voted No1 in UK
2004 Launches first ever 18 holes Academy course in Europe
Voted best Spa Resort in Wales' in 2004 and 'Best Golf Resort in Wales' at World Travel Awards
2005 Celtic Manor Wales Open Championship moves to Roman Road course
Voted No1 Hotel Conference venue in UK – C&IT Magazine
National Sponsor of the Year at Sportsmatch Cymru Awards
Forum Spa is only UK spa nominated as 'Destination Spa of The Year' at Professional Spa Association Awards and British Beauty Awards
Hosts The All*Star Cup (on Roman Road course)
Hosts EU Foreign Ministers Summit
The Celtic Manor Wales Open 2005 – campaign of the quarter, Viacom Media Awards
Announces unique Goodwill Trophy and Business Forum with Mission Hills Resort in China
2006 Ryder Cup course completed
Media Enquiries:
Neil Hopkins
Four Sports Marketing and Sponsorship
T: +44 (0)870 420 3248
M: +44 (0)7968 716 938
E: nhopkins@fourcommunications.com
Stratstone, the largest motor group in the United Kingdom has announced that it will be the official car sponsor of the 2006 Celtic Manor Wales Open golf tournament. The £1.5 million European Tour event takes place at The Celtic Manor Resort from 1-4 June 2006.
Stratstone, which specialises in prestige cars including Aston Martin, Jaguar Mercedes, Ferrari, Porsche and Cadillac, will supply between 10 and 20 Jaguar XJ luxury saloons as courtesy cars to The 2006 Celtic Manor Wales Open. These cars will be used to transfer players and officials between The Celtic Manor Resort and The Lodge, where player’s changing facilities, the media centre and hospitality venues are located.
As part of this agreement, Stratstone will also supply courtesy cars beyond the tournament itself, which will be used to transport VIP guests to and from The Celtic Manor Resort.
The company will create a car display near to the tented village at the tournament, on which they will display several of their top of the range vehicles from a number of leading prestige manufacturers.
Stratstone will also receive significant on-course branding as well as a car display alongside the 15th fairway. The firm’s hospitality pavilion will host up to 75 guests a day and they will be treated to regular VIP visits from the likes of tournament ambassador Jodie Kidd and Chairman of The Celtic Manor Resort, Sir Terry Matthews.
The company will be supporting its sponsorship by running incentives across its dealerships including promotions for tickets to the event. The Celtic Manor Resort’s “Super Hero” cut-out advertisement boards will also be placed in key local dealerships to promote the event.
James Brearley, Operations Director, Stratstone, said: "The Celtic Manor Wales Open represents an excellent opportunity for Stratstone to showcase a number of our marques including Jaguar and Land Rover. The substantial corporate hospitality operation at the tournament provides a great environment for us to introduce prospective clients to a range of vehicles as well as entertaining existing customers.
"We are also delighted to be continuing our involvement with The Celtic Manor Resort beyond this event because there is a definite affinity between the luxury brands we represent and one of Europe's finest five-star resorts".
Jon Phelps, Director of The Celtic Manor Wales Open, said: “It is a great pleasure to welcome Stratstone as a sponsor of The Celtic Manor Wales Open. The continued growth and success of the tournament is now attracting some very prominent sponsors and this is a significant endorsement of our strategy of trying to make the event more than just a golf tournament.
“We have enjoyed considerable success this year on the sponsorship front, having recently announced a six-figure sponsorship deal with Atradius, the leading global credit insurer. Luxury Spa brand Payot has been announced as sponsor of our third successive Ladies Day, which will take place on Saturday June 3rd. Coca Cola has also come on board as a presenting sponsor of the Junior Wales Open which takes place on our Wentwood Hills course on the same day”.
With a world class field, a new tournament identity inspired by the pop art of Roy Lichtenstein, an expanded Ladies Day, the Junior Wales Open presented by Coca Cola and the announcement of new sponsors, this year’s event looks set to become the most high profile tournament ever held at The Celtic Manor Resort.
Confirmed entrants for this year’s tournament include Colin Montgomerie, the most successful golfer in Europe in 2005 and currently ranked number 18 in the world, reigning champion Miguel Angel Jiménez, six-time major winner Nick Faldo and current US Open Champion Michael Campbell who will become the first reigning major champion to appear at the tournament in its six year history.
Notes to editors:
Previous winners of The Celtic Wales Open:
2005 Miguel Angel Jiménez
2004 Simon Khan
2003 Ian Poulter
2002 Paul Lawrie
2001 Paul McGinley
2000 Steen Tinning
About The Celtic Manor Resort:
Set in more than 1,400 acres of beautiful parkland in the Usk valley, The Celtic Manor Resort is much more than a five-star hotel. It is the host venue of the 2010 Ryder Cup and home of The Celtic Manor Wales Open, a major event on the European Tour schedule.
The Resort boasts two championship golf courses, a Golf Academy which includes an 18-hole golf course dedicated to tuition, four restaurants and two health clubs, not to mention Europe’s largest hotel health spa. Its purpose built Convention Centre is already recognised as one of the top conference venues in Europe. Celtic Manor is the perfect destination for business and leisure. For further information, visit http://www.celtic-manor.com/
1998 The Roman Road, designed by Robert Trent Jones Snr, voted best inland course in Wales
1998 - 2005 The Wentwood Hills course hosts Wales Open Championship
2000 The Celtic Manor Resort was awarded the 2010 Ryder Cup
2002 The Celtic Manor Resort’s Litts Shooting School voted No1 in UK
2004 Launches first ever 18 holes Academy course in Europe
Voted best Spa Resort in Wales' in 2004 and 'Best Golf Resort in Wales' at World Travel Awards
2005 Celtic Manor Wales Open Championship moves to Roman Road course
Voted No1 Hotel Conference venue in UK – C&IT Magazine
National Sponsor of the Year at Sportsmatch Cymru Awards
Forum Spa is only UK spa nominated as 'Destination Spa of The Year' at Professional Spa Association Awards and British Beauty Awards
Hosts The All*Star Cup (on Roman Road course)
Hosts EU Foreign Ministers Summit
The Celtic Manor Wales Open 2005 – campaign of the quarter, Viacom Media Awards
Announces unique Goodwill Trophy and Business Forum with Mission Hills Resort in China
2006 Ryder Cup course completed
Media Enquiries:
Neil Hopkins
Four Sports Marketing and Sponsorship
T: +44 (0)870 420 3248
M: +44 (0)7968 716 938
E: nhopkins@fourcommunications.com