Sports.com Replaces Sportal as Juventus' Web Partner
Sports.com Limited, Europe's leading digital sports channel provider of sports content and publisher of www.sports.com , the official Juventus website.
The deal will run from March 2002 for an initial period of fifteen months and will further strengthen the Sports.com Pan European Sales Network proposition appealing to advertisers looking to reach a European football audience.
In addition Sports.com's role of technical and Sales partner's will involve assisting and advising Juventus on all online strategy and exploiting possible online revenue streams including content sales and the future possibility of broadband.
Revenue generated for www.juventus.com will be shared with Juventus Football Club. In launching this partnership, Juventus join an elite group of Europe's greatest football teams who have formed long term relationships with Sports.com.
In addition to producing the Juventus site, Sports.com also share revenue and produce live match centres for Real Madrid at www.realmadrid.com) and the official betting partner for Arsenal.com (www.arsenal.com ) whilst also being a platinum sponsor of Leeds United.
Tom Jessiman, CEO of Sports.com Limited commented, 'We are excited to be working with Juventus and look forward to a productive and profitable partnership with one of the World's greatest football teams. Deals like this demonstrate Juventus and Sportscom's focus on revenue and our determination to remain the leading sports site in Europe.'
Romy Gai, Director of Marketing and Commercial Affairs for Juventus, declared: 'The choice to develop in house Juve's Official Web Site is due to three main motivations. First of all, we will be able to maintain a most straight and direct relationship with our supporters, offering them a complete, innovative and always updated product.
'Secondly, this strategy will allow us to manage in a more direct and efficient way the relationships with our business partners. Finally, we are now able to follow more closely the evolution of the Internet world and exploit all possible future opportunities of broadband'.
For further information please contact:
Luke Brill
T: +44 208233 7666
E: lukeb@sports.com
The deal will run from March 2002 for an initial period of fifteen months and will further strengthen the Sports.com Pan European Sales Network proposition appealing to advertisers looking to reach a European football audience.
In addition Sports.com's role of technical and Sales partner's will involve assisting and advising Juventus on all online strategy and exploiting possible online revenue streams including content sales and the future possibility of broadband.
Revenue generated for www.juventus.com
In addition to producing the Juventus site, Sports.com also share revenue and produce live match centres for Real Madrid at www.realmadrid.com
Tom Jessiman, CEO of Sports.com Limited commented, 'We are excited to be working with Juventus and look forward to a productive and profitable partnership with one of the World's greatest football teams. Deals like this demonstrate Juventus and Sportscom's focus on revenue and our determination to remain the leading sports site in Europe.'
Romy Gai, Director of Marketing and Commercial Affairs for Juventus, declared: 'The choice to develop in house Juve's Official Web Site is due to three main motivations. First of all, we will be able to maintain a most straight and direct relationship with our supporters, offering them a complete, innovative and always updated product.
'Secondly, this strategy will allow us to manage in a more direct and efficient way the relationships with our business partners. Finally, we are now able to follow more closely the evolution of the Internet world and exploit all possible future opportunities of broadband'.
For further information please contact:
Luke Brill
T: +44 208233 7666
E: lukeb@sports.com