Sports & Entertainment Television Tie Up Youth Entertainment Output Deal with Motors TV
The deal which starts in January sees SET and Apace Group sister company ProActive Television supply a range of customised sports programming geared towards attracting new advertisers to the network.
The programming, which is described as ‘off tarmac’ and named “Xtra Zone”, will feature weekly news and features from the worlds of adventure sports, extreme sports and watersports, among ProActive Television’s specialist areas, in a two hour prime time block.
SET, which specialises in advertiser funded programming and currently distributes motorsport series ‘On Track’ in association with American Express, brokered the arrangement with MotorsTV in support of the network’s advertising sales objectives.
Neil Osborne, Managing Director of SET, says “This is an exciting extension to SET’s core activity of developing multi-market programming for international brands. Here, we’ve been asked to respond directly to a network’s ad sales objectives. With ProActive Television in our Group, the task is made that much easier”.
MotorsTV believes it adds a new dimension to it’s current schedule of the best in international motorsport and motor-based programming, by allowing younger male viewers to tune in after school and get a taste of some alternative sports action.
Frederic Viger, Head of Programming of MotorsTV; “Of course, we are staying true to our recipe for fast, action packed-sport. No engines are being turned off here, as it were. By adding a little variation to the schedule, we can now offer something certain youth brands have been asking of us, as well as offering alternative programming to our young audience while staying tuned on the same channel”.
Sports & Entertainment Television is a specialist in international advertising funded programming, whose development team comprises former TV Corp executives. SET also distributes programming on behalf of independent producers to it’s client base of over 260 networks.
ProActive Television produces over 300 hours of sports programming a year for broadcasters including Fox Sports, ESPN and Sky Sports. ProActive also represent the production and distribution interests of the IRB’s Rugby Sevens.
Both companies are part of the Apace Group.