SPORTO 2014: Why You Shouldn't Miss It
On November 20th and 21th, (S)Portorož will once again host the most prominent representatives of sports marketing from Slovenia and the Adriatic region, as well as some amazing renowned world-class experts.The main purpose of SPORTO Conference is to enhance cooperation in the development of sports business industry, acquiring new expertise and exchanging experience. The two-day event also offers an excellent opportunity for business networking as it is attended by over 300 participants from all over Europe every year. The exciting goings-on in (S)Portorož include lectures, the presentation of SPORTO Awards and SPORTO Brands, SPORTO Charity Auction and the evening socializing at the SPORTO Party.
About Brazil and Sochi 2014
Thursday morning will mainly be dedicated to the two biggest global events of this year: the Winter Olympic Games in Sochi and the FIFA World Cup in Brazil. SPORTO will host some of the main participants from the region, who will share their experience with the events. Among others, Marketing Director at the Czech Olympic Committee Marek Tesar will present the »Olympic City« built in downtown Prague for the duration of the Sochi Olympics on the example of the one set up in Ljubljana in 2010. The Croatian Football Federation will present its World Cup story together with one of its most active sponsors, Zagrebačka pivovarna and its Ožujsko brand.
Special Guest: the Godfather of Sport Marketing
Also on Thursday, his view of the past, the present and the future of sports marketing will be shared by our special key-note speaker, Patrick Nally, who is seen as the »godfather of sports marketing«. Nally was the first person to recognize sports as a medium for global communication of commercial brands and was breaking new ground in connecting brands with sports on a global level. The marketing concepts, developed in the seventies for the Argentina 1978 World Cup and the years that followed, set the standards for sports business and are still valid nowadays.
More on the Best UK Sponsorship in the Last 20 Years
Another speaker one shouldn’t miss is Sally Hancock, former head of the Lloyds Bank sponsorship to the London 2012 Olympics (officially recognized as the best sponsorship in UK in the last 20 years), now president of the Women’s Sport and Fitness Foundation (WSFF), one of the most prominent sponsorship experts on the Island and UK 2012 Sponsorship Personality of the Year. Two more interesting sponsorship stories will be presented by Allianz, a successful and active sponsor of the Paralympic sports, and Vip Mobile Serbia, who developed a very fruitful relationship with their national volleyball federation. The topic will be covered by Vip’s CEO Dejan Turk.
The Power of Social Media & Boki’s Chad Experience
Friday morning will kick off with an insight into experience of an athlete – charity ambassador. Slovenian basketball hero Boštjan Nachbar, a member of FC Barcelona basketball team, and his project with the EU and UNICEF in Chad will make us question whether the colour of the jersey matters at all.
How adidas Reacted in Real Time in Brazil
You will also hear contents on the digital media, gaming and real-time marketing. Answering that question and talking about one of the most successful FIFA WC 2014 sponsorship activation, »#allin or nothing«, will be Thomas van Schaik, Global Brand Director of the adidas, who – among others – also works with the four-time Golden Ball winner Lionel Messi.
The Digital (and) Cooperation with Manchester City and Jose Mourinho
"Which are the ten things not to do when deciding on one’s digital strategy?" is a question that will be answered by the leading thinker in the field of sports marketing, Richard Ayers, co-founder and director of one of the most sought-after digital media companies in Europe, Seven League (and also the man who digitally transformed Manchester City FC). The clubs and brands have lately also been more and more interested in increasing their reach, fan inclusion and monetization through sports video games. The most popular is without a doubt »Top Eleven – Ba a Football manager« by the Serbian start-up Nordeus. Its global ambassador is none other than Chelsea FC manager Jose Mourinho. Head of business development at Nordeus, Nikola Čavić, will discuss the latest trends in the industry on the second SPORTO day.
And about Hospitality, Marathons, Merchandise Sale …
SPORTO, this time for the eleventh year in a row, also brings topics like: research as a foundation of successful sponsorships, merchandising and licencing, and sporting events hospitality. The latter, an increasingly popular business tool will be discussed by Pauline Bohnec, Slovenian-borne Canadian, now living in London, who actively participated in such services at the last eight Olympic Games. Telekom Slovenije will give a detailed presentation of their platform TvIN, which is very praised especially in the sports-business world. The conference will be concluded by touching an increasingly popular form of participation in sports: the marathons. At the end of the second day of our get-together we will take a look at the experience from Ljubljana, Zagreb and Belgrade, trying to find out how to use running to get even closer to the consumers’ hearts.
Familiar with SPORTO Magazine?
Since 2006 the Conference is twice a year accompanied by SPORTO Magazine. It brings additional in-depth contents and interviews with the leading experts in sports business from Slovenia, the Adriatic region and the World. For the second year now the Magazine is being issued in English as well as Slovenian. The latest issue can also be viewed online – click here.
More on the Conference and Entries
More information on the programme, the other speakers and contents can be found at www.sporto.si/en-us. Entries end on Tuesday, November 18.