SportAccord 2006 Round-Up
Following its successful first event in Asia last week, SportAccord will be returning to the continent in 2007.
The fifth annual SportAccord convention will take place in Beijing, host city of the 2008 Olympic and Paralympic Games, from 23 to 27 April. It is the first time that the event will be held in China, following previous events in Madrid, Lausanne, Berlin and, most recently, Seoul. The venue will be confirmed in the coming weeks.
Rogge praises SportAccord
International Olympic Committee (IOC) President Jacques Rogge has praised SportAccord’s role in educating the international sporting community.
“This year, in the Korean Olympic city, hundreds of delegates from sports organisations and the sports industry will reflect on experiences learnt in the staging of a successful multi-sports event and in financing and promoting sport,” he said in his opening remarks. “The IOC is proud to be leading the way in transfer of knowledge programs, with lessons from yet another Games now being passed on to future organisers. These programs have been vital to our efforts to manage complexity, cost and risk.”
Mr Rogge also spoke about the importance of “learning and transferring what should or should not be done from one Games edition to the next, which is becoming a key part of the IOC’s work to ensure that the Games leave nothing but a positive impact on the host city and country. And this is the case, too, for any other sporting event.”
SportAccord a “unique opportunity” - Choue
Dr. Chungwon Choue, chairman of the Seoul Organising Committee for SportAccord 2006, has called the event a “unique opportunity” for leaders in the fields of sport and business to come together.
“From Madrid to Lausanne to Berlin, SportAccord has provided us with the ideal platform to conduct and exchange ideas in the most favourable conditions,” he said.
Korean Minister of Culture and Tourism, Myung-gon Kim, added: “The dynamic mixture of seminars, workshops and exhibitions made SportAccord a premiere event for the sporting movement.”
FIBA celebrates SportAccord presence
The world governing body of basketball FIBA set a unique record in Seoul – it was the only international sports federation to have exhibited at all four SportAccord conferences. This year FIBA were joined by the International Go Federation (IGF), The International Archery Federation (FITA) and The International Federation of Muaythai Amateur (IFMA) – the latter achieving official GAISF member status following a vote at the GAISF general assembly during SportAccord.
For 2006, FIBA’s stand focussed on informing delegates about its upcoming FIBA World Championship in Japan and also about its other business activities, such as the FIBA Study Center, a homologation and consulting branch of FIBA, which was created to aid in the construction of basketball facilities.
The latest project for the FIBA Study Center is the FIBA Outdoor Project, which specifies the guidelines for construction and maintenance of outdoor basketball facilities.
ASOIF makes Olympic Games Programme review proposals
At SportAccord, the Association of Summer Olympic International Federations (ASOIF) submitted a proposal to the International Olympic Committee (IOC) regarding how sports will be included and excluded from the Olympic Programme in the future. Included in the proposal was the possibility that the national/local context of the Olympic host cities be taken into consideration when determining certain new sports in the future.
The proposal, which is one of several that will be considered by the IOC in the next few months, aims to tackle the decline in the number of Olympic sports from 28 to 26 after baseball and softball were eliminated last year and no replacements were chosen.
The IOC Executive Board will consider changes to the Olympic programme at its June meeting. Any changes it adopted would then be subject to approval a year later at the IOC Session in Guatemala.
The steps for bidding success
SportAccord’s breakout session on ‘Strategies for Success in the International Event Market’ was well-received by the bidding community.
Speakers including Derek Casey, Bid Director for Glasgow 2014, Mike Lee, former Director of Communications & Public Affairs for London 2012, Kit McConnell, Head of the Rugby World Cup at the International Rugby Board, and David Simon, President of the Los Angeles Sports Council, discussed a number of key points such as how to measure the success of a bid and how a bid can be a catalyst for sustainable benefits.
They highlighted a number of key strategies to explore and deliver on: communication, politics, finances, a global approach, being at one with the needs of the athletes and International Federations, and creating an emotional pull to win the minds of the voters. The panel stressed that event holders need to ensure that they provide certainty, identify the story and sell the story.
SportAccord debates value of new media
SportAccord’s ‘Getting the most from new media technologies’ threads showcased the debate about the use of new technologies in sports broadcasting.
“Sports federations have no choice other than to enter into the business of aggregating data and information about their sport,” said Will Muirhead, Chief Executive of mobile and broadband sports provider Sportev. “Sport is competing with other forms of entertainment. Unless sport meets the expectations of its young customers by keeping them interested by providing information in the format they want them, they will turn to other areas of interest. The sport may then decline.”
According to the speakers, new media could have many applications and uses. Guy Horne, director of sports rights at IEC in Sports, described broadband as an excellent means for delivering live events in times zones that are awkward for broadcasters, while Siemens’ Helmut Mausser described how handsets could be used as venue entry tickets or to pay for items without cash. “Do not just think of a mobile phone for receiving content or for making calls,” he added.
But for some, it is still broadcasting that is the key application. “Broadband is growing in importance as a supplement and complement for television, rather than an as an alternative,” said Clifford Webb, Chief Operating Officer of Narrowstep, which provides the technical platform for projects such as Cycling.tv. “Broadband streaming represents an ideal solution for primary rights of secondary sports and secondary rights of primary sports.”
However, not everyone was overwhelmingly positive about the future of these new media and some speakers gave warnings as to their limitations.
“The real value of sports content is the live or in-match coverage,” ARM Chairman, Stephen Townley stressed. “After it’s over, value has, for the most part, gone. Comparisons with values obtained for music and other forms of entertainment that have a repeat value can be misleading.”And Steve Morris, marketing manager of the International Hockey Federation, suggested that too many smaller sports get fixated on new media solutions when the easiest and most fundamental step for increasing profile is creating free news content for global distribution.
SportAccord 2006 conference sessions soon available on Internet TV
For the first time the SportAccord sessions will be available to view over the internet. Those who missed out on the action in Seoul will have the opportunity to purchase and view any or all of the sessions through SportAccord.com as part of a project in association Narrowstep, who were on hand to record all the conference sessions.
More details will be announced on the SportAccord website in the next few weeks. In the meantime, Powerpoint versions of the speaker presentations can be downloaded from http://www.sportaccord.com/ – click on the ‘2006 Speaker Presentations’ button on the main menu on the left hand side of the home page.
For further information on SportAccord, contact:
SportAccord, CMC, CH-1860 Aigle, Switzerland.
Tel: +41 (0)24 468 5972 Fax: +41 (0)24 468 5812
Web address: http://www.sportaccord.com/
To view photos of the event visit:
Or click on the ‘Photo Gallery’ tab on the http://www.sportaccord.com/ home page
SportAccord, the annual international sports convention, brings representatives from the 100 International Sports Federations affiliated to GAISF (General Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations) and AIOWF (Association of the International Olympic Winter Sports Federations), as well as the International Olympic Committee Executive Board, together with sponsors, architects, sports lawyers, broadcasters and other specialists to discuss the key issues facing the sports movement.
Owned by GAISF, ASOIF and AIOWF, SportAccord encompasses the annual Associations’ Congress and General Assemblies. The convention includes open conference sessions, workshops, seminars, scheduled networking opportunities and an exhibition, all scheduled around the Associations’ meetings.