Sport on Broadband 2007: Video Rights, the Internet and IPTV
The global sports online advertising market is set to be worth US$2 billion by 2009 as more advertisers focus their spend on internet-delivered sports events, according to research conducted by Sportcal.com.
- How do you share in this market?
- How are rights holders delivering their sports online?
- Who are the key players in the market?
- What are the commercial pricing models?
- What are broadband rights worth?
- What is IPTV and how can it help you?
All these questions and more are answered in Sportcal.com’s latest 328-page report, Sport on Broadband 2007: Video Rights, the Internet and IPTV.
The report offers a comprehensive reference guide to this expanding market, using interviews with key industry players, case studies, graphs, charts and tables providing the trends, issues and business opportunities involved, whether you are a rights holder, an events organiser, an internet service provider or a company servicing the new media market.
- Rights by sport, country and company
- Covers 54 sports worldwide
- Analysis of 30 countries on five continents
- Nine detailed case studies
- Market trends and analysis
- Summary of key broadband deals with values
- Growth of online sports advertising
- Extensive list of industry contacts
The ‘Rights by sport’ section covers 54 sports worldwide, with summaries of the sports’ broadband presence, details of rights-owners (including contact information) and agencies, and a list of deals agreed, showing how they are offered (free-access, pay-per-view, on-demand etc) and the duration of the deal.
The ‘Rights by country/company’ section offers a summary of the status of broadband internet in each of 30 top markets worldwide, together with a listing of 123 companies (mainly web portals and broadcasters) involved in sport in each country, with contact details, and a breakdown of sports rights deals, including how they are offered and their duration. The section also analyses which sports are available on IPTV in different markets.
An introductory section explains and explores important market trends, including IPTV, converging technologies, the market value of broadband video rights, consolidation in the broadband market, defining, packaging and protecting rights, the value of web advertising and surveys of broadband consumer habits.
A list of contents and some selected extracts on one sport and one country are available by clicking here
Sport on Broadband 2007: Video Rights, the Internet and IPTV is a must-have 328-page reference guide for anyone already involved in the business of broadband sport or those seeking an entry into this potentially lucrative new market.
How to order
The report is available at a cost of £795. Alternatively, if you take out a subscription to any of Sportcal.com’s online information services, or if you are already a Sportcal.com subscriber, you receive a discount of £200, bringing the cost of the report down to £595.
For more information contact:
+44 (0)20 8944 8786