Sport - United Kingdom : Symbol of the « Fighting Spirit » by Eurodata TV Worldwide
Indeed, television sets around the world conveyed the thrill of the British people at London’s victory, followed almost immediately by their horror in the aftermath of the attacks.
Because of these two events, newscasts on the main European channels drew massive audiences as shown by the ratings of July 7th.
Country Channel Time Program Total Individuals
Nbr viewers MSH%
Germany SAT 1 18:29 SAT.1NEWS 2 685 000 14,3%
Spain TVE1 14:55 TELEDIARIO 1 3 203 000 25,7%
France TF1 19:58 TF1 20 HEURES 9 742 000 43,5%
Netherlands NEDERLAND2 17:59 JOURNAAL 18 UUR 1 969 000 49,7%
The success of London as the city hosting the 2012 Olympic Games will crown an exceptional sporting year in Great Britain.
The Champion's League final in itself encapsulates the "English fighting spirit". Even though Liverpool was not the favourite, its team won the competition at the end of an incredible match. In spite of a 3h54 game, this broadcast came in 6th position in the best audiences among the programmes aired between January and June 2005.
As for formula 1, the Silverstone Grand Prix achieved 3rd best audience among all GP, behind the USA’s GP and the Brazilian one, which was broadcast during prime time.
As a reminder, English viewers are mostly interested in sports played on their territory or in which their favourite teams are involved.
Year Channel-Event Teams Performance Total Individuals
Nbr viewers MSH %
2002 BBC 1–Football World Cup Brazil/England 5th 12 431 000 70,4%
2003 ITV–Rugby World Cup Final Australia/England 9th 12 661 000 77,9%
2004 BBC1-Euro Football Portugal/England 1st 20 664 000 72,5%
About Eurodata TV Worldwide
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on a partnership with the national institutes operating people meter systems throughout the world. Today, Eurodata TV Worldwide’s database contains more than 1 200 channels in 75 countries and provides an exhaustive amount of daily program information on: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the authorized institute in each country around the world. This data provides a range of services, which help international professionals’ decision-making processes within the audio-visual world: producers, distributors, broadcasters, copyright organisations, sponsors, etc. In 2004, 90% of Eurodata TV Worldwide’s turnover came from abroad.
Eurodata TV Worldwide produces a number of reports each year and a range of services which help in the decision making process of international professionals within the audio-visual world.
- « One TV Sport Year in the World »
70 audio-visual landscapes: the highest rated sporting events.
Order the new edition now, based on 2004 results
- « Eurodata TV Sport Insight »
This report brings together a synthesis of the main trends and key indicators in most European countries: Belgium, France, Germany, Italy, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Each report contains 4 main levels of information:
- A comparison of the TV sports programmes drawn between different national markets in terms of audience as well as coverage of sports events.
- A ranking of the most watched sports and sporting events, as well as a Top 10 of the best TV sport audiences.
- For the first time, a historical account allowing comparison of the audiences to major local sports events over the past 3 years.
- An overview of TV trends allowing the analysis of sport programmes’ performances in their national context.
Note that Médiamétrie is the French inter-professional company, which measures the audiences of both audio-visual and interactive media. Its aim is to ensure audience and performance measurement for the audio-visual and interactive media and in addition to maintain the highest level of quality that enables it to be, by general consensus, the unique professional reference for the whole market. Médiamétrie was created in 1985, and has developed its Television, Radio, Cinema, Internet and New Media activities in France and abroad. In 2004, Médiamétrie had a turnover of 38 million Euros (e) and 324 employees.
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